Ecommerce SEO
Help people find the product. Help them understand the choice.
Search optimisation for online shops, with attention to categories, product information and the technical patterns a catalogue creates. We connect discoverability with the practical information a shopper needs before buying.
Is this the right
next step?
Online retailers with growing catalogues, weak category pages, duplicate URL patterns or product information that does not clearly answer customer questions.
What the work covers.
We agree the exact scope before work begins. These workstreams show what can be included and the practical outputs to expect in your proposal.
| Workstream | What we cover | What you receive |
|---|---|---|
| Catalogue and intent mapping | Map product demand, category roles and shopping questions to the pages that should answer them. | A category and product search plan. |
| Category pages | Improve category structure, useful descriptions, filters and links so important ranges are easier to understand and discover. | A scoped category improvement specification. |
| Product content | Review product names, descriptions, variants, images and practical buying information for uniqueness and usefulness. | Product content priorities and template recommendations. |
| Catalogue technical review | Assess duplicate URLs, filters, pagination, stock-status handling and canonical or indexing decisions. | An ecommerce technical issue map. |
| Product information and markup | Review supported product structured data and consistency with visible product, price and availability information. | A scoped product-data and markup checklist. |
| Commercial measurement | Connect organic landing pages with product journeys and order data where measurement is available and agreed. | Reporting around relevant traffic, orders and value. |
How we deliver the work.
- 01
Establish a baseline
Review the website, priority services, target locations and available search and enquiry data.
- 02
Agree the priorities
Separate urgent technical issues, content opportunities and longer-term work into an achievable plan.
- 03
Implement and review
Check agreed changes, monitor the response and update priorities as evidence develops.
Your proposal sets out the work specific to this product, the people involved, access and content dependencies, review points and any ongoing support.
How we judge progress.
We review category and product visibility alongside useful visits, orders and revenue. Stock, pricing, seasonality, margins and attribution all affect interpretation.
What shapes the quote.
Catalogue size, platform limits, variants, filters, product data quality and implementation responsibilities determine cost. Content entry and feed management may be separate workstreams.
Before starting, we agree the deliverables, responsibilities, schedule, costs, third-party dependencies and any ongoing service. You know which work is included and which needs separate approval.
Questions about
ecommerce seo.
Is this the same as Shopping advertising?
No. Ecommerce SEO supports organic discovery. Google Shopping campaigns use paid advertising and usually a product feed; the two can be planned together.
Can you optimise thousands of products?
We assess the catalogue and use an appropriate combination of templates, prioritised categories and selected product work. We agree what is actually reviewed or rewritten.
Will every product receive a special search result?
No. Product information must meet the relevant requirements, and search engines decide whether to display enhanced results.
Build the next piece.
Your next chapter
starts with a hello.
A new website? A fresh direction? Tell us where you want to go. We will help you work out the next step.