Social media management
Show up consistently. Sound like your business.
A practical plan for managing your agreed social channels, from the content calendar to publishing and review. We define the message, responsibilities and approval process so the work is manageable for the business.
Explore all Social media services
Is this the right
next step?
Businesses wanting a consistent, recognisable presence without leaving every post, approval and update to an improvised last-minute decision.
What the work covers.
We agree the exact scope before work begins. These workstreams show what can be included and the practical outputs to expect in your proposal.
| Workstream | What we cover | What you receive |
|---|---|---|
| Profile and audience review | Review the existing profiles, customer audience, business goals and the role each channel should play. | An agreed channel and audience plan. |
| Content calendar | Plan useful themes, campaign moments, service explanations and project updates around available material. | A scoped publishing calendar. |
| Captions and assets | Prepare the agreed copy and creative, using approved information and properly authorised images or video. | Content drafts and creative within the agreed allowance. |
| Approvals and publishing | Set review deadlines, decision ownership and what happens if content is not approved in time. | A documented approval and publishing workflow. |
| Community responsibilities | Define whether comment or message monitoring is included, with boundaries for enquiries, complaints and sensitive matters. | A responsibility and escalation guide. |
| Monthly learning | Review the agreed activity, useful engagement and relevant actions; use the findings to shape the next calendar. | A practical content and performance review. |
How we deliver the work.
- 01
Find the purpose
Agree audiences, platforms, tone, goals and the role social should play in the customer journey.
- 02
Create and approve
Develop a content plan and campaign materials, with clear review points and permissions for assets.
- 03
Publish and learn
Carry out the agreed activity, review the response and use relevant conversations and results to guide the next plan.
Your proposal sets out the work specific to this product, the people involved, access and content dependencies, review points and any ongoing support.
How we judge progress.
Measures can include consistent delivery, relevant reach, useful engagement, website actions and enquiries. We relate the figures to the channel’s agreed purpose.
What shapes the quote.
Platforms, post volume, formats, supplied assets, approval requirements and community coverage affect the fee. Paid media, filming and photography are separately scoped.
Before starting, we agree the deliverables, responsibilities, schedule, costs, third-party dependencies and any ongoing service. You know which work is included and which needs separate approval.
Questions about
social media management.
Which platforms do you manage?
We agree suitable channels after reviewing the audience and requirements. Access, available tools and the content plan determine the practical management scope.
Can you answer every message for us?
Only where an agreed service and escalation process exists. Quotes, complaints and sensitive customer matters may need your business to respond directly.
How many posts are included?
The plan specifies frequency, formats, platforms and revision allowances. We agree a sustainable volume rather than advertising an undefined posting service.
Build the next piece.
Your next chapter
starts with a hello.
A new website? A fresh direction? Tell us where you want to go. We will help you work out the next step.