Google Search Ads management
Meet the search. Make the next step count.
Managed Google Search campaigns built around the services or products people are actively looking for. We connect search intent, location, ad copy and the landing page with a definition of a useful lead or sale.
Is this the right
next step?
Businesses with a clear offer, a realistic service area or sales market and the capacity to handle the opportunities a paid search campaign may generate.
What the work covers.
We agree the exact scope before work begins. These workstreams show what can be included and the practical outputs to expect in your proposal.
| Workstream | What we cover | What you receive |
|---|---|---|
| Account and opportunity review | Review account history, access, useful conversions, available demand and the commercial priorities for the campaign. | A campaign brief and baseline. |
| Keyword and intent planning | Group relevant searches, define exclusions and plan how different intentions should connect to an offer and page. | An agreed keyword and negative-keyword approach. |
| Campaign configuration | Set the agreed location, scheduling, budget, bidding and campaign structure, with attention to irrelevant reach. | A documented campaign setup. |
| Ads and assets | Write and review headlines, descriptions and appropriate supporting assets so the offer is accurate and consistent. | Original campaign copy and an approval record. |
| Landing pages and conversion checks | Review the destination, contact or purchase journey and the agreed conversion actions before launch. | A landing-page action list and measurement checks. |
| Ongoing management | Review relevant search terms, spend, conversions and lead quality; adjust targeting, budgets or creative within the agreed authority. | Management activity and performance reporting. |
How we deliver the work.
- 01
Review the opportunity
Understand demand, margins or lead value, account history, conversion data and the website journey.
- 02
Plan and launch
Agree the campaign mix, targeting, creative, budgets, landing pages and measurement checks.
- 03
Manage with context
Review search terms, spend, creative and lead or order quality; make documented adjustments.
Your proposal sets out the work specific to this product, the people involved, access and content dependencies, review points and any ongoing support.
How we judge progress.
We interpret spend, relevant conversions and cost per qualified lead or order alongside conversion accuracy, capacity and the quality of the response.
What shapes the quote.
Campaign complexity, services, locations, account condition and reporting needs affect setup and management fees. Media spend, landing-page builds and complex tracking are separate unless included.
Before starting, we agree the deliverables, responsibilities, schedule, costs, third-party dependencies and any ongoing service. You know which work is included and which needs separate approval.
Questions about
google search ads management.
Can you target particular Cumberland towns?
Yes. We agree the areas the business can serve and review available location settings and the evidence of where response is coming from.
Will you stop irrelevant searches?
We use campaign structure, exclusions and ongoing review to reduce waste. No targeting approach guarantees that every impression or enquiry will be relevant.
What budget should we start with?
We review demand, click costs, commercial value and your appetite for testing before proposing a budget. There is no universal spend that guarantees results.
Build the next piece.
Your next chapter
starts with a hello.
A new website? A fresh direction? Tell us where you want to go. We will help you work out the next step.