SEO audits & strategy
Understand the starting point. Choose the useful next step.
A structured review of the website and search opportunity, followed by a practical plan. We separate technical problems, content gaps and local visibility needs so the recommendations connect with the services and customers you want to grow.
Is this the right
next step?
Businesses unsure why search performance is limited, planning investment in SEO or needing a second view before a redesign, migration or ongoing programme.
What the work covers.
We agree the exact scope before work begins. These workstreams show what can be included and the practical outputs to expect in your proposal.
| Workstream | What we cover | What you receive |
|---|---|---|
| Goals and baseline | Agree priority services, target places, customer value and the available search, traffic and enquiry information. | A documented starting point and measurement limitations. |
| Crawl and index review | Check discoverable URLs, indexing controls, sitemaps, redirects, canonicals and important page access. | Evidence of key technical findings and affected pages. |
| On-page review | Review priority page titles, descriptions, headings, internal links, content intent and search presentation. | A page-level issue and opportunity list. |
| Local and content opportunity | Compare the useful information customers need with the pages and local business information currently available. | Content and local visibility priorities. |
| Prioritisation | Consider business value, likely impact, effort and dependencies rather than presenting every issue as equally urgent. | A prioritised action plan with responsibility boundaries. |
| Review and handover | Explain the findings, agree what needs implementation and identify where access or specialist input is required. | An audit report and next-step discussion. |
How we deliver the work.
- 01
Establish a baseline
Review the website, priority services, target locations and available search and enquiry data.
- 02
Agree the priorities
Separate urgent technical issues, content opportunities and longer-term work into an achievable plan.
- 03
Implement and review
Check agreed changes, monitor the response and update priorities as evidence develops.
Your proposal sets out the work specific to this product, the people involved, access and content dependencies, review points and any ongoing support.
How we judge progress.
The audit establishes a baseline and a clear work plan. Changes in visibility or enquiries can only be assessed after agreed improvements have been implemented and reviewed.
What shapes the quote.
Page count, site complexity, markets, ecommerce data and available access shape the audit. Implementation, content writing and ongoing reporting are separate unless expressly included.
Before starting, we agree the deliverables, responsibilities, schedule, costs, third-party dependencies and any ongoing service. You know which work is included and which needs separate approval.
Questions about
seo audits & strategy.
Will you fix every issue in the audit?
Only if implementation is part of the agreed scope. The report distinguishes findings, recommendations and work that has actually been completed.
Can you audit a website built elsewhere?
Yes. Public checks can provide a starting point; deeper review may require Search Console, analytics, hosting or CMS access.
Will we get a long list of technical jargon?
The findings are explained in terms of the affected pages, why the issue matters and what a practical next action would be.
Build the next piece.
Your next chapter
starts with a hello.
A new website? A fresh direction? Tell us where you want to go. We will help you work out the next step.