SEO migrations
A new website. A considered search handover.
Protect useful search foundations when the website, platform, domain or URL structure changes. We plan the transfer of important content and signals, check the launch and agree how issues will be investigated afterwards.
Is this the right
next step?
Businesses planning a redesign, platform move, domain change or substantial restructuring where existing pages and organic enquiries need careful attention.
What the work covers.
We agree the exact scope before work begins. These workstreams show what can be included and the practical outputs to expect in your proposal.
| Workstream | What we cover | What you receive |
|---|---|---|
| Migration baseline | Identify priority URLs, existing performance information, important content, links and the changes the project will introduce. | A migration inventory and baseline. |
| URL and content mapping | Match old pages to the most suitable new destinations and identify content that will be retained, combined or removed. | A redirect and content mapping document. |
| Pre-launch review | Check the proposed URLs, internal links, metadata, canonicals, sitemaps and indexing controls in the available build. | A pre-launch SEO checklist and issue priorities. |
| Launch coordination | Agree who implements redirects, handles domain or hosting changes and signs off the website’s key search settings. | An ownership map and launch sequence. |
| Post-launch validation | Check priority old and new URLs, redirect behaviour, live indexing controls and the agreed search account settings. | A post-launch validation record. |
| Monitoring and follow-up | Review relevant crawl, indexing and search changes and prioritise issues that need technical or content attention. | A scoped monitoring window and action list. |
How we deliver the work.
- 01
Establish a baseline
Review the website, priority services, target locations and available search and enquiry data.
- 02
Agree the priorities
Separate urgent technical issues, content opportunities and longer-term work into an achievable plan.
- 03
Implement and review
Check agreed changes, monitor the response and update priorities as evidence develops.
Your proposal sets out the work specific to this product, the people involved, access and content dependencies, review points and any ongoing support.
How we judge progress.
We monitor technical continuity and agreed organic indicators. Migrations can change search performance even with careful planning, so there is no promise of retaining every position or visit.
What shapes the quote.
URL volume, domain or platform changes, lost access, content restructuring and monitoring requirements shape the quote. SEO planning and development implementation are assigned explicitly.
Before starting, we agree the deliverables, responsibilities, schedule, costs, third-party dependencies and any ongoing service. You know which work is included and which needs separate approval.
Questions about
seo migrations.
Can you guarantee no traffic drop?
No. Search engines need to process changes and results can vary. The purpose is to plan carefully, reduce avoidable problems and investigate evidence after launch.
When should SEO be involved?
Ideally before the new page structure and URLs are finalised. Earlier involvement makes it easier to retain useful content and avoid unnecessary last-minute changes.
Can you help after a migration has gone wrong?
We can review the current and historic information available, identify likely issues and agree a recovery scope. Missing data or access may limit what can be reconstructed.
Build the next piece.
Your next chapter
starts with a hello.
A new website? A fresh direction? Tell us where you want to go. We will help you work out the next step.