Google Shopping & Performance Max
Your products and offers. A more connected campaign.
Plan Shopping or Performance Max activity around reliable product information or well-defined conversion goals. We assess the campaign type, assets, feed and measurement before choosing an approach for your business.
Is this the right
next step?
Retailers with an online catalogue, and businesses with suitable goals and creative assets that want to assess whether Performance Max belongs in their advertising mix.
What the work covers.
We agree the exact scope before work begins. These workstreams show what can be included and the practical outputs to expect in your proposal.
| Workstream | What we cover | What you receive |
|---|---|---|
| Readiness and goals | Review the offer, margins or lead value, account history, conversion quality and whether the proposed campaign type fits. | A readiness review and agreed campaign objective. |
| Merchant and product data | For product campaigns, review supported Merchant Center setup, feed fields, item issues and consistency with the website. | A scoped feed and account improvement plan. |
| Catalogue or asset grouping | Organise products or campaign assets into useful themes that reflect priorities and the available reporting controls. | An agreed grouping and campaign structure. |
| Creative and destinations | Plan copy, images, video requirements and landing pages, checking accuracy and the approvals needed for supplied or generated assets. | An approved asset set and destination plan. |
| Budget and campaign controls | Agree budget, suitable bidding inputs and available controls or exclusions for the selected campaign. | Documented settings and management boundaries. |
| Review and refinement | Review available product, asset, channel and conversion information and explain where platform reporting limits conclusions. | Performance reporting and a prioritised optimisation plan. |
How we deliver the work.
- 01
Review the opportunity
Understand demand, margins or lead value, account history, conversion data and the website journey.
- 02
Plan and launch
Agree the campaign mix, targeting, creative, budgets, landing pages and measurement checks.
- 03
Manage with context
Review search terms, spend, creative and lead or order quality; make documented adjustments.
Your proposal sets out the work specific to this product, the people involved, access and content dependencies, review points and any ongoing support.
How we judge progress.
Measures can include spend, orders, lead quality, conversion value and return on ad spend where the data is reliable. Product margin, returns and attribution remain important context.
What shapes the quote.
Feed quality, product volume, creative needs, tracking readiness and campaign complexity shape fees. Advertising, platform subscriptions and substantial feed or creative production may be separate.
Before starting, we agree the deliverables, responsibilities, schedule, costs, third-party dependencies and any ongoing service. You know which work is included and which needs separate approval.
Questions about
google shopping & performance max.
Is Performance Max the same as Shopping?
No. Shopping is focused on product advertising. Performance Max can operate across multiple Google channels and may support product or lead goals, depending on the setup.
Do you guarantee a return on ad spend?
No. Demand, competition, margins, product availability and conversion quality affect the outcome. We agree sensible measures and report the evidence.
Can you fix a poor product feed?
We can assess and scope improvements. The source platform, available data, policy issues and who controls the feed determine what work is possible.
Build the next piece.
Your next chapter
starts with a hello.
A new website? A fresh direction? Tell us where you want to go. We will help you work out the next step.