PPC audits & conversion tracking
Know what happened. Make the next decision clearer.
Review an advertising account and the actions it treats as valuable. We assess the campaign structure, spend, landing pages and conversion setup so decisions are based on useful business events rather than misleading totals.
Is this the right
next step?
Businesses concerned about ad spend, unclear reports, duplicated conversions or an account that needs a structured review before further investment.
What the work covers.
We agree the exact scope before work begins. These workstreams show what can be included and the practical outputs to expect in your proposal.
| Workstream | What we cover | What you receive |
|---|---|---|
| Account and access review | Identify accounts, ownership, billing boundaries, active campaigns, history and existing management responsibilities. | An access and account baseline. |
| Campaign audit | Review structure, location settings, search terms, exclusions, creative, budgets and destination relevance within scope. | Prioritised findings with supporting evidence. |
| Conversion definition | Separate valuable outcomes from intermediate actions and identify which should inform reporting or campaign optimisation. | An agreed conversion measurement plan. |
| Tag and event review | Assess available website tags, analytics connections and event behaviour, including duplicate or missing triggers. | A scoped tracking issue list or implementation specification. |
| Lead-quality connections | Assess supported links between enquiries, CRM stages and advertising data, with appropriate permissions and data-handling requirements. | A feasibility plan for agreed lead-quality feedback. |
| Testing and handover | Check the agreed events using appropriate test scenarios and document remaining attribution or platform limits. | An event test record and reporting guidance. |
How we deliver the work.
- 01
Review the opportunity
Understand demand, margins or lead value, account history, conversion data and the website journey.
- 02
Plan and launch
Agree the campaign mix, targeting, creative, budgets, landing pages and measurement checks.
- 03
Manage with context
Review search terms, spend, creative and lead or order quality; make documented adjustments.
Your proposal sets out the work specific to this product, the people involved, access and content dependencies, review points and any ongoing support.
How we judge progress.
The goal is a more reliable view of the agreed actions and account priorities. Tracking can still be affected by user choices, devices, attribution settings and incomplete data.
What shapes the quote.
Accounts, campaign volume, website access, event complexity and CRM connections shape the work. The audit, implementation and ongoing management are separately identified.
Before starting, we agree the deliverables, responsibilities, schedule, costs, third-party dependencies and any ongoing service. You know which work is included and which needs separate approval.
Questions about
ppc audits & conversion tracking.
Is a form-button click the same as an enquiry?
No. A button click may not mean a form was successfully submitted. We define meaningful completion events and review the actual journey.
Can you link advertising to signed work?
Potentially, where systems and permissions support it. We assess data quality, matching, customer information and platform requirements before proposing a connection.
Will an audit automatically change our account?
Not unless agreed. We distinguish read-only findings, recommended changes and approved implementation work.
Build the next piece.
Your next chapter
starts with a hello.
A new website? A fresh direction? Tell us where you want to go. We will help you work out the next step.